Undergrad Projects
Review some of the most relevant coursework completed during my undergrad at Johnson & Wales University.
Survey Research for JWU Admissions Marketing
A collaborative effort between six marketing students, our faculty supervisor, and our client, JWU Admissions Marketing, this semester-long project included:
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Designing a survey using Qualtrics to gather feedback from first-year students on the effectiveness of JWU's marketing efforts during the admissions process
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Interacting with students campus-wide in order gather an adequate sample of responses
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Ensuring first-year students from all areas of study were represented
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Creating cross tabulations and visualizations of the collected data
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Analyzing and presenting insights to JWU’s senior leadership
Student-Composed Case Study
This project was completed during my senior level marketing class titled Global Strategic Marketing. Throughout the semester, students worked on a case study sourced from Harvard Business School each week, encouraging us to approach marketing problems within a variety of spheres. After honing our skills in case analysis and discussion as well as the key concepts of the course, the final project required writing our own case study on a topic of our choice.
Harvard Business School Case Analyses
Featuring in-depth analyses of the Harvard Business School Swatch and Ikea case studies, these writing samples demonstrate my strong creative thinking skills and comprehensive knowledge of marketing concepts. In selecting these particular case studies I was able to showcase skill sets in a way that coincided with personal interests, including fashion and design. Most of my independent thinking is expressed in Sections 4, 5, and 6.
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Mock Social Media Audit
Completed as part of a social media marketing course, this project involved tasks such as generating SMART objectives, developing a social media strategy and content calendar, identifying target personas, and revising existing posts to improve the business's social media presence. I selected a local business called Charuma Tea Bar because bubble tea is popular among college students in Providence, giving us a strong understanding of their existing market.
